Started by a fashion/lifestyle blogger based in Seattle, Washington, USA who wanted to quit her day job and stay at home with her new baby.
Sasha Johnson's blog called Minted Method was started in 2013 as a creative outlet. She worked on the sales floor at a major department store working her way up through management and then to the corporate headquarters in the buying offices. Her focus was always on womens fashion, but after having her baby boy realized there wasn't a lot of options out there for fashion forward moms and their babes. On her maternity leave she started researching brands and quickly identified a need for a kids modern and trendy online boutique that interacts with their followers on social media. As a blogger herself she knows how excited people get when the brand/store interacts with their followers. She hopes to create a community with her boutique and interact with her customers!
Sasha's husband Ken is a CFO/CPA by day and helps her with the business on the weekends.
Photo credit Amanda Azarpour @amanda.az